Instagram Content Will Soon Appear in Google Search: What This Means for STR Hosts & Real Estate Pros

Big changes are coming to Instagram and if you work in the short-term rental, property management, or real estate industry, this one’s worth paying attention to.

Starting July 10, 2025: Instagram Posts May Show Up in Google Results

Instagram has officially announced that public content like photos, Reels, and videos may start appearing in Google Search, making your IG content visible outside the Instagram app.

This is a game-changing SEO opportunity, especially for short-term rental (STR) hosts, vacation property managers, and real estate professionals who rely on organic exposure to generate leads, bookings, or visibility.

Here’s what you need to know.

Why This Matters for Vacation Rentals, Realtors & Property Managers

Google is already the #1 place people go to look for homes, travel inspiration, or service providers. If your IG post shows up when someone types “Smoky Mountain cabin with hot tub” or “Miami property management company,” that’s free, organic exposure without paying for ads.

For the right kind of businesses, this could lead to:

✅ More direct bookings from travelers finding your Reels or photos

✅ Increased website traffic from people discovering your brand via search

✅ Higher brand authority, especially for real estate agents and firms with a strong visual presence

And yes, even small businesses can benefit if their content is optimized.

How to Get the Most Out of This Instagram-Google Update

If you’re in the STR or real estate space, don’t just sit on this update.leverage it.

Here’s how:

1. Make your captions searchable – Use relevant keywords like “vacation rental in Miami” or “pet-friendly Smoky Mountain cabin.”

2. Update your bio & contact info – If people land on your IG via Google, make sure it’s easy to contact or visit your site.

3. Use geotags & niche hashtags – These help Google contextualize your content, especially for location-based searches.

4. Create content that answers questions – Think: “How to book a cabin in Gatlinburg” or “Best neighborhoods to buy a home in Orlando.”

5. Keep your profile public – Private or restricted accounts won’t benefit from this.

Want to opt out? No problem. Instagram lets you disable this in your privacy settings, but you might be leaving visibility on the table.

Who Should Take Advantage of This?

✅ Vacation rental hosts – Especially those with beautiful listings and a direct booking website

✅ STR co-hosts and property managers – Share booking tips, client reviews, and local attractions

✅ Realtors – Post new listings, staging tips, neighborhood tours, or testimonials

✅ Property management companies – Show behind-the-scenes, client stories, or before-and-after maintenance jobs

If you’re already posting, this update rewards you. If you’re not… now’s the time to start.

Final Thoughts

Organic visibility is getting harder to come by, but Instagram’s new search integration with Google is a rare opportunity. It bridges two powerful platforms and gives real estate, vacation rental, and property management professionals a new way to reach potential clients.

Want to make sure your content is optimized to take full advantage of this update? At KIN Marketing, we create conversion-driven Instagram strategies and manage your online presence so you don’t have to.

Let your content work harder for you, in and out of the app.